Privacy Policy
At The PipeRock, we process personal data based on necessity, security, and traceability. This policy explains what data we collect, how we use it within our automated commercial system, and your rights.
1. Data controller
- Controller: The PipeRock
- Contact email: contacto@thepiperock.com
- Website: https://thepiperock.com/
2. Data we collect
- Contact data: name, email, phone, and form-submitted details.
- Business data: company, commercial context, and stated needs.
- Interaction data: chat, voice, form, and follow-up sequence responses.
- Technical data: IP, browser, device, usage events, and analytics signals.
3. Processing purposes
- Manage contact requests and commercial conversations.
- Qualify opportunities and prioritize high-intent leads.
- Run automated follow-up by call, SMS, and WhatsApp when applicable.
- Store records in CRM and coordinate handoff to human team.
- Measure KPI performance and improve the system.
- Comply with legal and security obligations.
4. Legal basis
- User consent when submitting forms or starting contact.
- Legitimate interest for B2B commercial process management and optimization.
- Pre-contractual or contractual basis when applicable.
5. Commercial automation logic
After form submission, the system may trigger an AI call within seconds for initial qualification. If there is no response, an automated multi-channel sequence may start (call, SMS, WhatsApp). The flow ends when there is valid interaction, handoff to human team, or discard due to sustained no-response.
6. Processors and providers
To operate the system, we use first-party infrastructure and technology providers. Providers only access data necessary for service delivery, under confidentiality and security obligations.
- First-party infrastructure: api.thepiperock.com for form orchestration, automations, CRM sync, and notifications.
- Automation and CRM: GoHighLevel (GHL), n8n, Notion, Byzz SmartAI.
- Communication and messaging: Twilio, WhatsApp, Mailchimp, Zapmail.
- Platforms and analytics: Google, Facebook, Instagram.
- Payments: Stripe and Square.
- Technical infrastructure: Hostinger and SQL databases.
This list may be updated due to equivalent operational changes while keeping the same security and data minimization standards.
7. Data retention
We retain data for as long as needed to fulfill the purposes above and legal obligations. Leads with sustained no-response may be marked as discarded and operational processing is limited.
8. User rights
You can request access, rectification, deletion, objection, restriction, and portability by emailing contacto@thepiperock.com. You may also opt out of commercial communications at any time.
9. Security
We apply technical and organizational safeguards to protect data against unauthorized access, alteration, loss, or destruction.
10. Cookies and analytics
We use cookies and analytics technologies to measure usage, performance, and conversion. See our Cookies Policy.
11. Policy updates
We may update this policy to reflect operational, legal, or technical changes. The current version will always be published on this URL.